Dear Joe,

Remember how we discussed the need to cheer up the residents of Israel’s South, suffering from Hamas’s rocket barrage? You recommended rap and I was like – what the hell??!! Joe, now I have to admit – you are a GENIUS!

It started with a phone call and an idea. This was followed quickly by branding, a social media strategy and a fund raising campaign. Three days later we were headed down south as rockets continued to pound Israel. It’s amazing what you can get done when everyone is united behind a cause! Despite being organized at the last minute, a bus load of Israeli artists made it to South Israel and performed 3 shows in one day!!! This was all possible thanks to the organizational mastery of Jewlicious Festival alum, Moishe House Jerusalem resident and amazing rapper Rinat Gutman, as well as support from the Schusterman FoundationNefesh B’Nefesh and Jewlicious. Audiences seemed starved for entertainment and RVR most certainly delivered. Don’t take my word for it, check it out yourself. Here’s a video featuring Roi Levy and Gilad Vital from Shoteh Hanevuah singing their monster hit Ein Ani:

Let me tell you, that was one raucous Sayeret Givati brigade! Also performing were the amazing Sagiv Cohen, Hamasiach (aka Lior Shulman), Yitzchok Meir Malek, Shira Chen and Rinat Gutman, of course.

However, it seems the rockets did not stop falling despite our best efforts. Check the video below taken in Be’er Sheva where an air raid siren, actually a series of sirens, kept disturbing the show. Fun times.

Anyhow, it’s all very sweet. Now lets hope that the negotiated ceasefire holds.

Check out the complete album and the original post at Jewlicious

  • http://www.jewlicious.com/ David Abitbol

    Awesome! Thanks for the shout out Joe!